Advancing Your Brand Through Diversity

Published by:, 2/19/2012 2:30:00 PM
As the U.S. continues to diversify, the real estate industry becomes increasingly fragmented and specialized. However, just like the country where you can have a Native American, Asian American, African-American, Hispanic American, or any other combination of ethnicity followed by "American," any well-run firm would benefit to have a diverse staff to operate well in a diverse community. Diversification is a natural progression and not an option, particularly where it prevails....Read More

Relationship Management: 7 Ways to Keep In Touch With Past Clients

Published by:, 2/16/2012
In real estate, there's a fine line in keeping in touch with your past clients and becoming that annoying pest who's always calling, e-mailing, or mailing. So how do you make sure you aren't annoying and stay within that helpful professional or friend zone?...Read More

Dealing With Design Dilemmas Affordably

Published by:, 2/15/2012
With so much inventory on the market and buyers remaining picky, sellers need more aces up their sleeves. You've already helped them price their house right, perfected its curb appeal, and decluttered and staged it, but it's still not attracting nibbles. Time to go to plan B......Read More

Wearing Many Hats

Published by:, 2/15/2012
I'm from the small town of Winnepegosis, Manitoba, and I was a wholesale sales rep for Sony mobile devices in Canada in the mid-1990s. I had to make a decision with my wife about staying in Canada or moving to Fargo, N.D., and working with my in-laws there. They owned a real estate business and homebuilding company....Read More

Relationship Management: Bounce Back From 5 Technology Blunders

Published by:, 2/14/2012
We all make mistakes sometimes, but a mistake delivered over technology can be a lasting one - even at times an "archived" one on the Internet that plays over and over again....Read More

Real Estate Investors Offer Big Pay Off, If You Can Keep Up

Published by:, 2/14/2012
Today's real estate investor isn't necessarily a high roller, but more often a working stiff with a small-business, tapping existing non-real estate investments to cash in on affordable real estate properties to flip or rent....Read More

For The Love Of Real Estate

Published by:, 2/14/2012
When it comes to dating, we all have our own kooky preferences for finding that special someone. Whether we're looking strictly for dog lovers, vegetarians, outdoorsy types or homebodies, everyone has a check-list of "must haves" or "would likes" to screen out the best possible prospects....Read More

Virtual Staging: Stay True by Disclosing

Published by:, 2/13/2012
I've heard about using "virtual staging" to market unfurnished homes or rooms. There are a number of software tools that allow you upload a photograph of an empty room and then add computerized images of furnishings, fixtures, and even paint colors. But is this kind of marketing allowed under the Code of Ethics?...Read More

What makes an agent truly valuable?

Published by:, 2/13/2012
Recently, an excited first-time homebuyer spent some time telling a real estate agent what she wanted in a home. They also discussed financing. Immediately afterwards, the agent took her new client out and showed her......Read More

Increasing Seller's Property Value

Published by:;_ylt=AtKHBWLJHdaqJvQy9VvtfsLX4JF4, 2/10/2012
Understand first of all that there IS a difference between price and value. Price is the amount you are asking for the property. Value is buyer perceived, and this perception of value is influenced by many factors such as location, features, condition, comparison to other purchase option, etc....Read More

5 Tips For Dealing With a Seller Who is "Just Not That Into You"

Published by:, 2/10/2012
As Valentine's Day approaches, most people go shopping for flowers, chocolates, gifts, or someone new to share their life with. In the real estate world, buyers are out shopping for that perfect home to "settle down with."...Read More

4 Tips for Buying Smart With New Construction

Published by:, 2/10/2012
For buyers who want new construction, be sure to educate them about some differences in buying "old" versus "new."...Read More

Choosing the Right Property Profile Photo

Published by:, 2/9/2012
That property photo you choose for the profile of your listing is critical. A blurry photo -- or no photo at all -- may translate into fewer clicks for your listing online and, ultimately, fewer showings....Read More

MRIS Launches the Fannie Mae Short Sale Assistance Desk to Expedite the Short Sale Process

Published by:, 2/9/2012
...Read More

Get Offers in Writing 'Whenever Possible'

Published by:, 2/8/2012
Why do some real estate practitioners and buyers insist on presenting offers verbally? Shouldn't all offers and counteroffers be in writing? Is presenting an oral offer a violation of the NATIONAL ASSOCIATION OF REALTORS® Code of Ethics?...Read More

Apps: More With Less

Published by:, 2/8/2012
Nowadays, no matter what life throws your way, you can usually say, "There's an app for that."...Read More

How to Make REOs Work for You

Published by:, 2/7/2012
When one of the lenders Leo Pareja worked with in 2007 asked him to conduct a broker price opinion for a foreclosed property he wanted to sell, the Keller Williams sales associate couldn't have realized he was being offered a career-changing opportunity. That request soon led to dozens more BPO offers as housing markets began to shift and distressed property listings became more visible parts of the landscape. Pareja's burgeoning career as an REO specialist essentially found him....Read More

Be More Persuasive on Pricing

Published by:, 2/7/2012
Too many homes are sitting on the market today for weeks and months, and while some of that is due to the unique problems associated with distressed property transactions, several of them aren't moving anywhere because of the uneven relationship between listing prices and actual market value....Read More

Look Over Your Web Site Visitors' Shoulders

Published by:, 2/6/2012
Want to learn more about how visitors interact with your site? Learn how you can get a better window into their experience with heat maps and real-time visuals of clicks and mouse movements....Read More

4 Tips to Boost Your Business Image

Published by:, 2/3/2012
In his book Blink, Malcolm Gladwell describes the process of "thin slicing." According to Wikipedia, this is a term used in psychology and philosophy to describe the ability to find patterns in events based only on "thin slices," or narrow windows of experience....Read More

Prepping a Home for Sale: Simple Staging Tips for Inside and Out

Published by:, 2/3/2012
Before you show your home to any potential buyer, you want to make sure the staging is perfect. Follow these general tips and your home will look better than the competition....Read More

What to Disclose Amid Multiple Offers?

Published by:, 2/2/2012
When a listing agent has received multiple offers, what can or can't be disclosed to a buyer's agent? Does the Realtors' Code of Ethics say listing agents can't disclose the details of the other offers unless all parties involved are given the same information?...Read More

It's the Customer, Stupid

Published by:, 2/2/2012
If you want to increase your office's sales figures, the obvious solution is to prospect harder for new business. But, that's the wrong approach, some industry pros say. It's better to give outstanding service to the clients you have. Word will spread, and business will come to you....Read More

The Heart of the Deal...With a Giving Soul

Published by:, 2/1/2012
Over the past few months, have you heard the phrase, "Realtors are the heart of the deal?" When you hear it what does it mean to you? This phrase that was first introduced by Moe Veissi when he became president of NAR, has rippled throughout the Realtors profession since then....Read More

How Realtors Can Easily Get More Twitter Followers

Published by:, 1/31/2012
Twitter is a powerful tool that can quickly get you more buyer and seller leads right away. No, it's not as simple as adding your Twitter profile link to your website or blog, but it is as easy as pushing a button when you use a tool like Tweet Adder, which I'll talk about below. ...Read More

Obama: Speed Underwater Mortgage Refis

Published by:, 1/31/2012
President Obama in his third State of the Union speech last night called on Congress to pass a plan to help millions of underwater home owners refinance into loans with historically low interest rates by charging banks a fee to help expedite these transactions....Read More

Create your Will, Living Will, Recovable Trust for FREE!!!

Published by: , 1/30/2012
Get all this FREE stuff NOW! FREE Will, Revocable Trust, Living Will, Identity Theft Kit! Get it NOW! Protect your Assets! ...Read More

Rise in Home Sales Signifies Strengthening Market

Published by: , 1/27/2012 2:00:00 PM
The long-awaited housing recovery is beginning to blossom, according to industry experts taking a look at recent existing-home sales. While admitting home sales "are still very low," Paul Dales, chief economist at Capital Economics, says "it is clear that housing recovery is now well underway."...Read More

When Making Offers on Real Estate, When Does 'No' Really Mean NO?

Published by:, 1/27/2012
The answer is "Not really" when they first say no. I prefer to think of it as "not right now." I never take a seller off my list just because they have said no to my offer. When someone asks me when I take a seller off my list, I always tell them there are three occasions:......Read More

Are You Losing Money?

Published by:, 1/26/2012
If you take a long hard look at your real estate business, are you really achieving as much revenue as you should be or are you losing money hand over fist? If the answer is yes, don't worry, you won't be the first or the last real estate agent who is not maximizing their business or money to the full....Read More

U.S. housing more affordable than other English countries: study

Published by:,0,6237396.story, 1/26/2012
Would-be American home-buyers can take heart: U.S. housing is more affordable than in other English-speaking countries, according to a study of metropolitan areas around the world....Read More

The Key to Buyers? Engagement!

Published by:, 1/25/2012
Are you finding the success you want when it comes to working with buyers? Or are you so frustrated with buyers that you're seriously considering working exclusively with sellers? If you choose not to work with buyers, you are walking away from 50% of the opportunities that exist in the market! If you love the business you have and don't need one more penny of income, then by all means focus on sellers and forget about buyers....Read More

Free Friday Business Tools Giveaway!

Published by:, 1/20/2012 12:00:00 PM
How to Motivate Creative People (Including Yourself); An E-Book for Leaders, Managers, Directors - and Other Creative People by Mark McGuinness!!...Read More

Three Things Self-Made Billionaires Can Teach Us

Published by:, 1/20/2012 9:45:00 AM
Did you see the Barbara Walters special recently - the one where she interviewed self-made billionaires? It was a fascinating episode! Ms. Walters spoke with four individuals, asking them what experiences and lessons they had learned in their lives that had led to financial riches. All four truly had created their own wealth - none had received money through an inheritance, or through some lucky circumstance such as a lottery. They were truly "self-made" people....Read More

Advancing Your Brand Through Diversity

Published by:, 1/19/2012 2:30:00 PM
As the U.S. continues to diversify, the real estate industry becomes increasingly fragmented and specialized. However, just like the country where you can have a Native American, Asian American, African-American, Hispanic American, or any other combination of ethnicity followed by "American," any well-run firm would benefit to have a diverse staff to operate well in a diverse community. Diversification is a natural progression and not an option, particularly where it prevails....Read More

The Truth About Dual Agency

Published by:, 1/18/2012
Since the early 1990's many states have allowed buyer agency to thrive in their state. That is good. Once it became legal, buyer representation became the way agents worked for their buyers. Agents could now give full fiduciary duties to their buyers, viz., obedience, loyalty, disclosure, confidentiality, accounting, and reasonable care and diligence....Read More

8% Commissions - Impossible?

Published by:, 1/17/2012
There's no such thing as a commodity. Only commoditized thinking done by commoditized thinkers. While reading Gene Simmons' latest book: ***, MONEY, KISS this past week, I was reminded of this....Read More

Free Friday Giveaway!

Published by:, 1/13/2012 11:00:00 AM
...Read More

10 Effective Ways to Maximize Leads through Digital Marketing for Your Real Estate Agency

Published by:, 1/13/2012 11:00:00 AM
Leads. Lots of leads. Mountains of leads. That's what you want, and that's what your real estate agency needs to grow and thrive. If you're wondering how to massively increase your leads, especially in a tough economy, then check out all that digital marketing can do for your real estate agency. Digital marketing is an effective method of reaching your key audiences precisely at the time they are actively searching for their next home....Read More

The Power of Annual Client Reviews

Published by:, 1/12/2012 12:00:00 PM
It's been many years since I actively sold real estate. But when I did, there was something I did which was the single most important activity I undertook each year for my clients. No, it wasn't throwing a party for my clients each year. And no, it wasn't holding open houses, doing geographic farming, or asking my clients for referrals. When I actively sold real estate the most important thing I did each year for my clients was their "annual client review"....Read More


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