Archive for the 'Marketing' Category

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Relationship Management: 7 Ways to Keep In Touch With Past Clients

Published by: http://realtormag.realtor.org/sales-and-marketing/feature/article/2011/03/relationship-management-7-ways-keep-touch-past-clients, 2/16/2012
In real estate, there's a fine line in keeping in touch with your past clients and becoming that annoying pest who's always calling, e-mailing, or mailing. So how do you make sure you aren't annoying and stay within that helpful professional or friend zone?...Read More

Dealing With Design Dilemmas Affordably

Published by: http://realtormag.realtor.org/home-and-design/architecture-coach/article/2012/01/dealing-design-dilemmas-affordably, 2/15/2012
With so much inventory on the market and buyers remaining picky, sellers need more aces up their sleeves. You've already helped them price their house right, perfected its curb appeal, and decluttered and staged it, but it's still not attracting nibbles. Time to go to plan B......Read More

Increasing Seller's Property Value

Published by: http://realestate.yahoo.com/info/guides/increasing-sellers-property-value;_ylt=AtKHBWLJHdaqJvQy9VvtfsLX4JF4, 2/10/2012
Understand first of all that there IS a difference between price and value. Price is the amount you are asking for the property. Value is buyer perceived, and this perception of value is influenced by many factors such as location, features, condition, comparison to other purchase option, etc....Read More

Choosing the Right Property Profile Photo

Published by: http://rismedia.com/2012-02-08/choosing-the-right-property-profile-photo/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Rismedia+%28RISMedia+Real+Estate+News%29, 2/9/2012
That property photo you choose for the profile of your listing is critical. A blurry photo -- or no photo at all -- may translate into fewer clicks for your listing online and, ultimately, fewer showings....Read More

Apps: More With Less

Published by: http://realtormag.realtor.org/for-brokers/solutions/article/2011/11/apps-more-less, 2/8/2012
Nowadays, no matter what life throws your way, you can usually say, "There's an app for that."...Read More

Look Over Your Web Site Visitors' Shoulders

Published by: http://realtormag.realtor.org/technology/mr-internet/article/2011/09/look-over-your-web-site-visitors-shoulders, 2/6/2012
Want to learn more about how visitors interact with your site? Learn how you can get a better window into their experience with heat maps and real-time visuals of clicks and mouse movements....Read More

Prepping a Home for Sale: Simple Staging Tips for Inside and Out

Published by: http://styledstagedsold.blogs.realtor.org/2011/06/20/prepping-a-home-for-sale-simple-staging-tips-for-inside-and-out/, 2/3/2012
Before you show your home to any potential buyer, you want to make sure the staging is perfect. Follow these general tips and your home will look better than the competition....Read More

It's the Customer, Stupid

Published by: http://realtormag.realtor.org/for-brokers/feature/article/2011/09/it-s-customer-stupid, 2/2/2012
If you want to increase your office's sales figures, the obvious solution is to prospect harder for new business. But, that's the wrong approach, some industry pros say. It's better to give outstanding service to the clients you have. Word will spread, and business will come to you....Read More

How Realtors Can Easily Get More Twitter Followers

Published by: http://agentdeals.net/how-realtors-can-easily-get-more-twitter-followers, 1/31/2012
Twitter is a powerful tool that can quickly get you more buyer and seller leads right away. No, it's not as simple as adding your Twitter profile link to your website or blog, but it is as easy as pushing a button when you use a tool like Tweet Adder, which I'll talk about below. ...Read More

Are You Losing Money?

Published by: http://agentdeals.net/are-you-losing-money, 1/26/2012
If you take a long hard look at your real estate business, are you really achieving as much revenue as you should be or are you losing money hand over fist? If the answer is yes, don't worry, you won't be the first or the last real estate agent who is not maximizing their business or money to the full....Read More

10 Effective Ways to Maximize Leads through Digital Marketing for Your Real Estate Agency

Published by: http://brokeragentsocial.com/article/1419/10-effective-ways-to-maximize-leads-through-digital-marketing-for-your-real-estate-agency, 1/13/2012 11:00:00 AM
Leads. Lots of leads. Mountains of leads. That's what you want, and that's what your real estate agency needs to grow and thrive. If you're wondering how to massively increase your leads, especially in a tough economy, then check out all that digital marketing can do for your real estate agency. Digital marketing is an effective method of reaching your key audiences precisely at the time they are actively searching for their next home....Read More

The Power of Annual Client Reviews

Published by: http://brokeragentsocial.com/article/1420/the-power-of-annual-client-reviews, 1/12/2012 12:00:00 PM
It's been many years since I actively sold real estate. But when I did, there was something I did which was the single most important activity I undertook each year for my clients. No, it wasn't throwing a party for my clients each year. And no, it wasn't holding open houses, doing geographic farming, or asking my clients for referrals. When I actively sold real estate the most important thing I did each year for my clients was their "annual client review"....Read More

5 Reasons Your Craigslist Ads Will Bomb Every Time

Published by: http://brokeragentsocial.com/article/1418/5-reasons-your-craigslist-ads-will-bomb-every-time, 1/9/2012 1:30:00 PM
Love it or hate it, using Craigslist to generate leads tends to bring out strong reactions from those Real Estate Agents who have used it. Many agents who do use it end up feeling like it is a waste of time -- bringing them no sales and crummy leads....Read More

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